The Specialty Advertising Association of Greater New York (SAAGNY) -- the largest regional trade association of its kind. SAAGNY is an organization of approximately 700 firms engaged in the specialty advertising and promotional products industry in New York, New Jersey, and Connecticut. Within our membership are Distributors, Suppliers, Multi-Line Representatives, and Business Services companies. This multi-billion dollar industry is comprised of suppliers, distributors, multiline representatives and business service providers who provide a wide range of products that can be imprinted for distribution. Almost anything can be branded with a company's name or logo and used for promotional purposes. Common items include t-shirts, caps, key chains, bumper stickers, pens, mugs or mouse pads. animated gif showing promotional productsBusiness gifts used to foster customer goodwill and retention are the most common use for promotional items. Marketers also use promotional items to facilitate trade show traffic-building, brand awareness, public relations, employee relations, events, dealer and distributor programs, new customer generation, not-for-profit programs, employee service awards, new product introductions, internal incentive programs, safety education, customer referrals, and marketing research. Promotional items are also used in politics to promote candidates and causes, as well as a tool for non-commercial organizations, such as schools and charities as part of fund raising and awareness-raising campaigns.

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• Promotional Gifts

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