The Service Economy has driven the acceleration of business models based on usage, subscriptions, projects, tangible goods, and more complex combination of all. These models fundamentally change both back-office and front-office processes and how they work together to deliver value. The back office is obsolete, now merged with the front office, revenue growth is optimized over cost, and customer engagement rather than supply-side optimization dominates. We believe FinancialForce built on the Salesforce customer-engagement, cloud platform is at the forefront of delivering value for Service Economy companies. Founded in 2009, and headquartered in San Francisco, FinancialForce delivers the #1 professional services automation (PSA) and the only customer-centric ERP solution. We accelerate business value with comprehensive best practices and the most intelligent analytics—all on the leading business cloud platform from Salesforce. FinancialForce is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures.

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