SAP stands for Systems, Applications, and Products in Data Processing (Anwendungen und Produkte in der Datenverarbeitung in German). SAP was founded in 1972 in Walldorf, Germany and now has offices around the world. SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. Our end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference. As the leader in technology software, SAP is proud to expand its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues, and properties have afforded SAP the ability to create technology solutions that engage fans, media, players, coaches on another level, integrating real-time cloud-based analytics.

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